Sunday, July 15, 2012

Viral Marketing Campaign for 'HATES'

Although Jennifer Lawrence didn't make it to Comic Con it seems that there was a nice surprise for her new horror flick 'House at the End of the Street' ! 

At Comic Con they handed out promotional flashlights. When projected against a wall the flashlight reveals a phone number. (773-451-9439) If you call the number you will hear Jennifer's voice crying out for help. After you hang up you will receive a text message with a link to a clip from the film. (You can check out the clip in the previous post click here ) If you reply to the message you will get a reply saying "Thanks for your help. I'll text you again when I'm in trouble." 

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